With just a few seconds to get your message across, less is often more when it comes to signage, says Leigh Sheehan of ECM signs.
"Signage is often the first impression for hundreds of potential customers and while it’s important to get it right, it doesn’t have to be expensive."
“The more extravagant your signage, the more expensive it can become, however, there are many creative ways to make an impact without spending a lot of money'' he says.
Big isn’t always better and over-complicating your signage can detract from your message. Essentially it’s about communication and you want it to be succinct and memorable. Existing signage concepts can also be cost-effectively refreshed or upgraded with new signs, colours, slogans or techniques, as shabby signs can send the wrong messages, he says.
Leigh says his artistic tendencies have always been apparent, although on leaving school he initially worked as a builder, before qualifying as a graphic designer six years ago. He recently returned from travelling overseas to take on the signage business full time. His parents, Darcy and Coral, bought their Matakana Road property around 11 years ago and Leigh has now set up shop alongside their business, ECM Signs. He says working close to family is a bonus. A keen surfer, he also shares his father’s passion for motorbikes and has enjoyed designing, building and riding custom-made machines.
“The possibilities are endless so you can be really individual and let signage help you stand out from the crowd,” Leigh says.